New Zealand Venison French Rack is grass-fed, raised on tall-grass pastures, with no added antibiotics or growth stimulants. Our venison comes from ranches that practice sustainable methods and provide the deer vast pastures in a pristine environment. Our venison is superior-quality lean red meat that offers great taste, tender texture, and health benefits. Next time you are planning a festive, fancy feast for friends or family, consider this beautiful centerpiece: our Cervena Venison Frenched Rib Rack is deeply flavorful, juicy to the core, and leaner and healthier than other red meat racks. The ribs have been "frenched," or trimmed, removing the intercostal muscles, and exposing the bones to provide a classic presentation. Season and roast the rack whole or cut into elegant chops and cook on the grill before drizzling with a sweet fruit reduction or glaze.