Now is a fantastic organization that started locally to me (Chicagoland area). I usually get Optimum Nutrition (ON) but started reading ingredients of ON vs Now and some other major brands and decided to give Now Whey Isolate a shot. I have used there pea protein and rice protein but never whey. They sell Now supplements at stores locally to me called Fruitful Yield which are just fantastic.The Whey Isolate is not as sweet as ON but I don’t need super sweet. If I want chocolate milk I’ll make chocolate milk. This protein mixes very well with a spoon in a glass or water. About the same as ON. Both companies are local to me so they have been around for years but ON does private labeling for local gyms so it’s all over the place. Now appears to be a higher quality product and their supplements are great quality too. I have taken Now Men’s Sport Multi Vitamins for years. This prices of this high level protein is more affordable than other top reviewed Whey Isolate protein on the market and less added fillers. Now Whey Isolate is my new go to. The taste is just fine. I chug it right down anyway. I don’t want ti call it bland, it’s simply just not as sweet as ON. I’m not looking to sip and savor my post workout protein. As stated it mixes in water easily and that’s a high priority aside from it being quality and not filled with a bunch of other crap. You get more for your money. Give it a try.